what is affiliate marketing

what is affiliate marketing

Blog Article

 

 What is affiliate marketing?

 

 Affiliate marketing is a marketing strategy that involves four partners who play different roles in the process.

 

   Affiliate (or "publisher") : Individual or entity that promotes a merchant's products or services

    The merchant: The individual or entity that sells the product or service promoted or sold by the affiliate

 

   Affiliate network is an intermediary between a merchant and its affiliate program. Although an affiliate network may not be strictly required for an affiliate to connect with a merchant, it can act as a common channel.

  

   A customer is the person who buys a product from an affiliate. Affiliates and merchants work together to connect the affiliates' audience with their own to convert them to customers.

 Affiliates and merchants usually join forces via an affiliate network that suggests merchants who fit the affiliate profile. A network may suggest a variety of tech products for an affiliate who reviews mobile phones.

 Sometimes, an affiliate will connect with a merchant organically via direct outreach. A merchant who manufactures cake pans may connect with an affiliate that writes about baking in order to get his product in front of the affiliate's target audience.